Many if not most international brands sell clothes from their fall-winter collection regardless of the climate of the country they set shop in and regardless of return of investment. Even in Singapore where it's possibly more humid than the Phils., Zara, H and M, Top-Shop, Tommy Hilfiger, F21 etc sells fall/winter coats and jackets and accessories in the later part of the year....
im sure if people here have bigger disposable income percentage in their salaries, they wont hesitate to buy these "fancy schmancy" brands, well if you can afford it you wont gasp at the prices in the first place.
Here's a trick if you go shopping here: buy something you haven't found in other shops here in Cebu, ergo never underestimate the power of "licking the window" in other shops (window shopping)
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F21 has nice accessories and they're more affordable than brands such as Bebe, Aldo etc. so I buy here often...