• The World of Natori: The Spring Summer 2016 Collection


      Cebu was in for a treat last April 20, when New York’s renowned Filipino designer, Josie Natori, graced the fashion scene once again showcasing her latest styles and collections of her brand this season.

      Rustan’s and The World of Natori were in one as they celebrated the evening of luxury fashion at The N Natori Boutique, Rustan’s Cebu and tagged the special fashion show as The World of Natori: The Spring Summer 2016 Collection.

      A lot of stylish women clad in fun, vibrant and elegant summer wear and were treated with fashion styling from Josie Natori, herself. These customers were given first-hand tips on how to put together pieces from her latest collections – fit for any occasion. Truly, it’s not the summer heat that’s so hot that night but the array of gorgeous wardrobe that was in spotlight broke the heat meter as models sashayed a variety of pieces solely dedicated to Asian Painting – which the fashion extraordinaire got her inspiration from.


      The highlights of this season’s collection are the “bold brushstrokes, abstract calligraphy prints and bright contrasting colors that capture the energy and vitality of spring.”


      The World of Natori also showed a special preview of the brand’s Natori and Josie Natori Collections. The whole night was a celebration of all sizes and fusion of sophistication and feminine which anyone can wear and relevant to modern women everywhere.


      After the show, iSTORYA.net was so lucky to have a short talk with the founder and CEO of the Natori Company and brief as it was, Ms. Natori is a very humble person and exudes a lot of cheerful warmth jus like her Summer Spring Collection. Here’s the rest of the interview.


      Beyee with Josie Natori

      iSTORYA: Do you have plans of showcasing the Filipino culture in your next line/collection?
      NATORI: In some ways, we do. Next year is our 40th year Anniversary so you’ll be seeing a lot of the culture. This year, we started with a lot of embroidery in the shirts and dresses which you can see in this collection.

      iSTORYA: What’s the best advice you can give to a woman who hasn’t tried a Natori collection but would want to wear one someday?
      NATORI: Well, try it. You’ll like it! (laughs) We’ve been around for thirty-nine years for a reason. We wouldn’t be Natori if we weren’t special. It’s a gift to themselves. You will feel good in it. So I think we were able to touch women and their lives and make them feel beautiful from inside out.

      iSTORYA: What is next for The World of Natori?
      NATORI: We’re finishing Spring 2017. We’re approaching a very big year --- our fortieth anniversary next year. We’re pretty busy for the big event. We’re also growing a lifestyle brand since we also have our other line, “Home” (which is also found in Rustan’s Ayala).

      Not only they have the ready-to-wear and lingerie collections – Josie Natori, Natori, Josie and N Natori -- the company also have home, fragrance and eyewear. N Natori is exclusively available at Rustan’s Cebu.



      Beyee Caballes
      iSTORYA League of Writers

      Beyee is an Educator • Foodie • Microblogger • Writer • Photo Enthusiast • Half-Marathoner • Adventurer • Musicphile • Hopeless Romantic
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