• Shell Banilad, Next-Generation Community Retail Hub



    Continuing its mission of making life’s journey’s better for the Filipino
    motorist. Shell’s first next-generation retail station in the Philippines, opened its doors in Cebu City, on Mango Avenue earlier this year. It’s designed to be a comfortable for people in neighboring communities to come together. It’s the energy leader’s thrust to enhance its stations with features and experiences that go beyond gassing up.

    The new Shell Banilad Station follows this blueprint, and officially opened its doors last December 4.

    “For 105 years, Shell has kept its commitment to nation-building, hand in hand with the Filipino people," Pilipinas Shell Retail General Manager Anthony Lawrence Yam shared.

    "Shell sees a lot of opportunity here in Cebu, not just with the greater availability of our Best Ever Fuels but with its complete suite of offers. We see the potential of the Cebu market and we will continue to be its partner in enabling its growth for years to
    come,” he added.

    Shell Banilad spearheads Shell’s continuing commitment to invest in Cebu. This station opening is accompanied by a continuous expansion and upgrade of Shell’s network in the city – in just a few months at least seven stations have been upgraded with Select convenience stores.

    In turn, Shell Global Network Planning Manager Randy Del Valle noted that Shell not only aims to provide energy in a responsible manner as their way of respecting people, their safety, and the government, they aim to continue listening to the ever-
    changing needs of the communities they serve.

    He also added that, aside from the usual gas station services like fuel, and convenience stores, the next-generation stations will provide an enhanced retail experience so Shell stations could mean more than just fueling up your car.

    “This is how we plan to do things moving forward. We will engage with our customers on a deeper level in order to better provide the things that they are looking for,” del Valle noted.
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