• Seda Ayala Center Cebu to open in Q3 of 2018


      Ayala Land Inc.’s (ALI) hotel brand Seda is set to open in Cebu in the third quarter of 2018. Seda Ayala Center Cebu will be in the heart of Cebu City’s financial district.

      Seda Ayala Center Cebu will offer 301 guest rooms, world-class amenities, and genuine Filipino hospitality. This will be the ninth property of the wholly-Filipino owned brand and the biggest property in the Visayas.

      The homegrown chain is present in seven locations around the country in Bacolod, Cagayan de Oro, Davao, Iloilo, Laguna, Quezon City, and Taguig. A resort hotel is also set to open this year in Palawan.

      Seda senior group general manager, Andrea Mastellone, describes Seda’s timeless look as consisting of simple and contemporary lines matched with earth tones. The Cebu Business Park hotel will be refurbished to be aligned with this. The guest rooms will have a new layout in soothing earth colors with modern conveniences. Function and meeting rooms will be updated to offer a brighter and lighter look with modern finishes and lighting fixtures. Lobby seating will be expanded to reflect the open space layout of other Seda hotels. “Seda Ayala Center Cebu will feel familiar and at the same time, new.” Interior design consultant, Conrad Onglao shares.

      Seda Ayala Center Cebu will also feature art pieces by Filipino artists. As Mastellone said, “Seda is proud of its Filipino DNA and highlights this in its art pieces, furniture, and more importantly, its service culture.” To guarantee unforgettable guest experiences, Seda selects associates who are empathetic, caring, and naturally hospitable. “Ultimately, it is the customer experience that will differentiate any excellent service brand,” Seda’s top executive remarked. To the hotel brand, it is also what will make guests return to Seda properties.
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