This year’s Beauty Addict Event followed the theme Beyond Time. It paid homage to the different beauty trends throughout the years. It was a celebration of the timelessness and versatility of beauty. In Manila, the event was in Rustan’s Makati. In Cebu, it was in Rustan’s Ayala Center Cebu. The beauty floor embodied a lavish set up of The Great Gatsby. Models at the event represented the different era in beauty. They sported looks from the roaring twenties, the hippie era, and the 90’s.
Brands prepared different counter activities and games for the beauty addicts. Laura Mercier set up a claw machine for bags of sample products. NARS compiled a set of videos of lips saying shades from their lipstick line. Attendees had to read their lips to get a prize. Mario Badescu let attendees see the results of their products through a virtual game. Clarins organized a lip styling contest. Brands also had various promotions and discounts. Attendees enjoyed getting full-size makeup products and sample items. Much was in store from participating brands like Clinique, Estée Lauder, Nuxe, and L’Occitane.
The Beauty Addict Event is exclusive to The Beauty Addict Card holders. However, non-members can avail of the card during the event itself. The perks do not end when the event does. Beauty Addict members are entitled to exclusive events, promos, and rebates.
Rustan’s The Beauty Source is home to luxury beauty brands. It is a one-stop haven for skincare, makeup, and fragrances. It also has personal care, hair and nail products. Cult brands like Chanel, Bulgari, Guerlain, La Mer, and La Prairie are available at The Beauty Source. (Janna Yuvallos)
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