• Oakley showcases new collection



      With their One Obsession campaign, Oakley showcased its latest collection in Cebu last April. This campaign commemorates people following their passion.

      Oakley is one of the leading sport performance brands in the world. The One Obsession campaign recognizes the time and effort that athletes make. It acknowledges the sacrifices, challenges, and wins they feel when going after their passions and ambitions in sports. It also highlights the dedicated mindset and benefits brought by sports. Oakley doesn’t define one’s commitment by the level they compete at, their natural ability or their age; they define it by one’s outlook. They looked into those everyday athletes who are committed to practicing their sport. They found insight into what motivates them. The emotional connection that people have with sports is what they want to pursue.

      The campaign was launched in 2015. The company wanted to inspire consumers to live out their passions as well. The campaign has a line of premium sunglasses, apparel, and accessories. These were showcased at the Northwing of SM City Cebu last April 6. Premium sunglasses come in both classic and modern styles. It comes in a variety of tints and flash lenses. Customers can also find a range of belt bags, backpacks, and duffel bags. The line even includes a selection of helmets.

      Oakley’s sports performance equipment and lifestyle pieces are for men and women. It is perfect for outdoor activities this summer season. Customers can find Oakley in three locations in Cebu. First, on Level 2 of the Activezone in Ayala Center Cebu. Second, on the Upper Ground Floor of SM City Cebu. Lastly, on the 2nd Floor of the Cube Wing in SM Seaside City Cebu.

      For updates, you can check Facebook page @oakleyasia. You can also follow them on Twitter and Instagram @oakley. Or log on to www.oakley.com. (Janna Yuvallos)
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