• Cebu Brewing Company introduces craft soft drink


      Cebu Brewing Company (CBC), Cebu’s first craft brewery founded in 2013, introduces original pinoy pop, Loompie.

      Loompie comes in many delicious tropical flavors. Based on a recently unearthed family recipe from the early 1900s. The flavors highlight the Philippines’ treasure trove of tropical fruits. Loompie comes in a large 420ml all-glass bottles, continuing the CBC tradition of environmentally-focused, sustainable packaging corporate policy.

      “As Cebu’s first craft beer brewery, we focus on handmade, small-batch beverage creations. Loompie is a very high quality craft soft drink made in the tradition of our craft beer. It is not your run-of-the-mill, mass-produced soft drink”, said James Abilla, head of CBC.

      “We are proud that Cebu’s phenomenal and homegrown brand, the Abaca Group chose us, for the first introduction of Loompie Original Pinoy Pop to the Cebu Market”, Abilla said.


      Among the varieties are fruit flavors Golden Apple, Baguio Strawberry, Juicy Grape, Batangas Orange, Mindoro Calamansi, and Filipino Lemonade. Loompie has the original Lolo’s Root Beer and an energy drink called “Kilat”.

      Loompie will be available soon at finer establishments in Cebu.

      “Growing up in the States with my father, I know a good craft soft drink when I see one. James has created what I feel, is one of the finest craft sodas in the world”, said Jason Hyatt. Hyatt is the chairman of the Abaca Group. His father, Joe, is a pioneer in the US soda pop business.

      ”We hope to make Loompie a mainstay in the craft soft drink market soon after our collaboration with the Abaca Group. I am proud of what we have created and hope Cebu will love Loompie!”, Abilla added.


      Loompie is a subsidiary of CBC Craft Beverages and manufactured only in Cebu.
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