• Ford Philippines Brings Driving Skills for Life in Cebu




      Ford Philippines is bringing its Driving Skills for Life (DSFL) program in Cebu as part of the company’s Global Caring Month celebrated every September.

      Around 40 Cebu-based editors and reporters participated in the kick-off which is part of the week-long Cebu Press Freedom Week.

      With the theme “Safe Driving in the New Normal”, this year’s DSFL will cover timely topics including pandemic car care and maintenance tips, car sanitation and disinfection, and driving techniques during the rainy weather. These are in addition to the existing DSFL training module which covers basic vehicle dynamics and handling, driving in various conditions, anti-distracted driving, and fuel-efficient driving.

      This year’s DSFL sessions will be conducted virtually in order to foster a safe and physically-distant learning environment. The DSFL is back this year after its postponement in 2020 due to the COVID-19 pandemic.

      “We are excited to bring the DSFL back this year as part of our Global Caring Month, bringing to life our long-standing advocacy on road safety on the digital platform,” shares EJ Francisco, AVP for Communications, Ford Philippines. “This year, we are making the DSFL a more relevant training program for our participants by sharingthe necessary driving habits and skills as they navigate the roads in the ‘new normal’.”

      Long-time partner and training facilitator Tuason Racing School will conduct the virtual DSFL programfor Ford Philippines and will aim to provide an interactive training session with more instructional videos, games, and contests.Radio personality Sam YG and beauty queen Michelle Dee are this year’s Ford road safety ambassadors and will help expand the visibility of the program in the digital space.

      The DSFL has successfully trained over 26,000 drivers since it launched in the country. Over the years, the program has made itself relevant with the changing road conditions, policies, and government regulations. In 2019, over 3,300 public and private drivers participated in the DSFL.

      The training program has been a consistent recipient of awards in the country. It brought home a Gold award under the Road Safety category in the 4th Driven to Serve Awards by the Society of Philippine Motoring Journalists (SPMJ) in 2020.

      Driving Skills for Life was established in the United States in 2003 by Ford Motor Company Fund, the U.S. Governors Highway Safety Association, and a panel of safety experts, to teach newly licensed drivers the necessary skills for safe driving beyond what is learned in standard driver education programs.

      Public and private drivers can register to secure a slot in the DSFL happening this Thursday, September 23, 2021 at 1:30 p.m. viahttp://dsflph.com/. The registration will be open until September 21, 5:00 p.m., and slots will be available on a first-come, first-served basis. The first 100 registrants will be contacted via e-mail or mobile number and will be sent the Zoom link for the virtual session.
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