• Coffee Bean and Tea Leaf launches 2019 Journal


      Coffee Bean and Tea Leaf Journal

      The Coffee Bean and Tea Leaf launched its 2019 Giving Journal last October 27. Next yearís Giving Journal comes in four different covers. There are two cork covers and two hardbound covers. The hardbound covers come in colors black and teal gray. It comes in a matte finish with gold foil stamping.

      Through the Giving Journal, the brand wants to promote the principles of generosity. It features 12 artworks from local Filipino artists who are patrons of The Coffee Bean and Tea Leaf. Two of these artists are Cebuano. Each artwork represents the artistís interpretation of generosity. The journal incorporated inspiration to live a more generous life for every week. It also includes monthly reflections and goal-setting pages. Each journal benefits Real LIFE scholars. Since 2011, The Coffee Bean and Tea Leaf and the Real LIFE Foundation help the underprivileged youth get an education.

      The Coffee Bean and Tea Leaf has always been driven by passion. It has a passion for its products, its people, and its guests. The brand is also passionate about being an instrument of love and compassion. It carries this out through its different Caring Cup initiatives. For the launch of the 2019 Giving Journal in Cebu, the brand partnered with different non-profit organizations. SOS Childrenís Village Cebu, Christ for Asia Cebu, and Rise Above Foundation Cebu participated in the launch. In the spirit of giving, volunteers and children made pouches out of weaved rice sacks. The team from Rise Above Foundation Cebu guided the activity.

      Customers need to collect 12 stamps to claim a 2019 Giving Journal. You need to buy an original ice blended beverage, a tea latte, a coffee-based beverage, and a holiday featured beverage. The Ube Ice Blended holiday featured beverage is available. On November 12, the Chocolate Nut Ice Blended and Latte will be available. The remaining eight stamps can be redeemed from The Coffee Bean and Tea Leaf beverages. The 2019 Giving Journal can also be bought at Php1,999. (Janna Yuvallos)
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