• Charcoal Boy opens new branch in Cebu



      If you ever find yourself right in midtown Cebu and you are craving for some oysters and that taste of Iloilo, then you need not look any further than Charcoal Boy, which recently opened their fourth branch in Cebu City.

      Located on the ground floor of the M2 Building along Escario Street, the newest branch was brought to fore by CBMP Food Corp. president, Jeffrey Martinez, who explainedthe restaurant’s humble origins to guests and members of Cebu media.

      He said that after opening Charcoal Boy in Iloilo in 2015, he quickly realized that they were doing what everyone else was — serving oysters.

      “Everyone was serving oysters in Iloilo” Martinez related. “Then the malls sprouted and everybody struggled.”

      They ultimately made the decision to bring their brand of cuisine to the Queen City of the South.

      “After studying the market, we found out that there was no Ilonggo flavor here. It was worth a try,” Martinez shared.

      He shared that the first few months were difficult but eventually, Cebuanos caught on to Iloilo’s best-kept secret and Charcoal Boy started to take off, with branches in Mahogany Place, Alfresco Mactan Newtown and Parkmall getting launched in the last couple of years.

      Helping to push Charcoal Boy’s reputation and budding fame, are its oysters and the many ways they are served to diners.

      There’s my personal favorite, the oh-so-creamy baked Rockefeller oysters with spinach; the top-selling baked oyster with cheese and garlic; the spicy baked hot chili oysters; the crunchy fried oysters and the classic steamed oysters!

      Asked what sets Charcoal Boy apart from other dining spots in Cebu, Martinez said: “We serve with love. We don’t do shortcuts. Our taste buds are very sensitive so we really know our food.”

      Martinez said that they ship 600-kilograms of oysters from Aklan, Capiz and Iloilo to Cebu every other day, ensuring the freshness of the oysters.

      Charcoal Boy has reasonably priced meals ranging from P92 to P380.

      “We really are overwhelmed by the reception. I am thankful that the Cebuanos received our food very well,” Martinez shared. (Jonas Panerio)
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