• Awaken Christmas Wonder at the Ayala Center Cebu

      The tree was lit by Lorna Alvarez and Pepet Macachor of Rustan’s Cebu; Bong Dy, general manager of Ayala Center Cebu; Mutya Desamito of Toys R’ Us; and Pinky Chang, Ayala Center Cebu’s creative consultant.

      Rediscover the true wonder of the yuletide season with Ayala Malls as they bring Filipino Christmas spirit to new heights with its yearly festivities in the coming months.

      A one-stop Christmas destination, Ayala Malls has gained a hefty reputation for spreading holiday cheer through dazzling lights and displays, fun activities and, of course, a unique shopping experience. This Christmas, Ayala Malls invites everyone to wake up to amazing experiences this season and join in the spirit of giving and fun.

      “As a nation, we have always looked forward to Christmas. At the heart of the Filipino Christmas is love for family, embracing traditions and celebrating togetherness — all these you will feel and experience in different shapes and forms from each and all of our Ayala Malls. We are excited to refresh it up for thousands of families who spend the season with us, and invite everyone to Awaken Amazing Christmas Wonder at Ayala Malls,” said JennylleTupaz, head of Ayala Malls Group in a press release.

      A Filipino Christmas is not whole without holiday songs that make us feel all warm and fuzzy. In the spirit of sparking the tradition of song and playfulness, Ayala Malls hosts “Awit at Laro,” a project that celebrates music and culture by reintroducing traditional Filipino games to a new generation of youth. The project, which is the brainchild of Gary Valenciano and Bambi Mañosa, seeks to raise funds for UNICEF, the Tukod Foundation and the Shining Light Foundation.

      The “Awit at Laro” album features 10 reimagined traditional songs and 10 brand new songs about Filipino games that we've loved and perhaps lost in childhood — this Christmas will be the time to experience them again and share them with the younger ones through the uplifting tunes in collaboration with top Filipino composers and singers. There will also be an “Awit at Laro” concert, which will go through 21 malls throughout the country during the holiday season, spreading the joy of music across the Philippines.

      Directed by Paolo Valenciano, it will feature Gary Valenciano, Steps Dance Studio and artists from the album, including KianaValenciano, Jona, Gab V, Katrina Velarde, Darren Espanto, Lara Maigue, YengConstantino, Joey Ayala, RJ DelaFuente, AC Bonifacio, DaryllOng, and Janella Salvador. The shows will begin on Nov. 3 and run until Dec. 22 at Ayala Malls across the country.

      Awaken Amazing Acts of Generosity

      Christmas is about giving. With the goal of spreading more cheer to more kids this holiday season, Ayala Malls launches Laruang Aguinaldo. From November 3 to December 16, participating department stores and toy stores will be selling toys that customers can purchase and donate to UNICEF and Kids 4 Kids.

      Ayala Center Cebu’s participating merchants: Rustan’s and Toys R Us.

      Awaken Togetherness

      Ayala Malls has always been a place to get together and bond with family and friends — Christmas time is no different. Gather your loved ones and enjoy a day of shopping, dining and entertainment at Ayala Malls, and enjoy amazing holiday thrills and deals with Christmas sale activities at Ayala Center Cebu on November 15 to 18 and December 14 to 16.

      Ayala Malls Awakens Amazing this holiday season with amazing displays, activities, shows and promos for shoppers. Experience a Christmas that is truly Filipino and uniquely Ayala with the whole family at Ayala Malls.

      Inspired by Traditions

      From the words of Cebu creative consultant – Ms Pinky Chang, the very inspiration for the design of Ayala Center Cebu’s Christmas tree and decors came from the works of two iconic influencers of local arts and design – Manuel Baldemor and Bambi Manosa. Both artists are known to be proud of their Filipino heritage.

      From there, it inspired the use of local and indigenous materials for the Christmas decorations like the parol, sig-id, sipa balls, banig and puso. Not only are the materials native but they are recyclable, environmental friendly and very relevant to the thrust of today and that is to take steps towards sustainability.
      The decors depict traditional but stylish Christmas accoutrements and reminds mall goers that Christmas is a holiday celebrating love and peace.


      The mall will be open until 12 midnight on December 14 and 21.

      Below are the mall hours of Ayala Center Cebu for the rest of December. (Jonas Panerio)
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