• Abaca for the Arts: Café-Galleries for Local Artists



      There are art hubs in town where customers can admire masterpieces while enjoying fresh-baked pastries, all-day breakfast and a hot cup of coffee.

      Since 2015, The Abaca Group has partnered with Qube Gallery to feature the artworks of Cebuano contemporary artists in six (6) Abaca Baking Company (ABC) branches - Crossroads Mall in Banilad, The Terraces, Ayala Center Cebu, Rustan’s 2F, Ayala Center Cebu, Robinsons Cybergate, TGU Tower, IT Park and Filinvest Tower, IT Park.

      “In the beginning, we really felt that Cebu lacked wall space for Cebuano artists. The city is so big yet no one had space for Cebuano artists to display their art-- and this was expressed by our gallery partner, Qube,” said Jason Hyatt, founder of The Abaca Group.

      The Abaca Group has turned their homegrown café into mini-galleries to help promote local artists and provide a unique dining experience for their customers, especially with the increased interest in the arts among the youth. Hyatt is a frequent visitor of Qube which paved the way for their partnership.

      “He so generously offered to partner up with us at Qube Gallery and to treat ABC's walls as ours too. We’re very grateful to The Abaca Group for providing us with an avenue to showcase the works of our local artists. It gives us a wider reach to promote the arts as the foot traffic in the Abaca stores allow more people to see the artworks. This is good for showcasing the creative community that we have, and making art more accessible as a shared experience,” shares Qube gallerist Maris Holopainen.

      The Abaca Group gives Qube Gallery total creative freedom to curate the exhibits and select the pieces to be displayed in each ABC branch as long as the displays do not express racist and discriminating themes that go against The Abaca Group’s mission and vision.

      As of July 2019, the following artists’ works are on display and available for sale at select Abaca Baking Company branches: Budoy Marabiles, Joseph Ong, Golda King, SOIKA, Leopoldo Aguilar, Chris Gomez, Camille Thibert, Daot and Maila Secuban, and GI Pongase.

      Aside from their partnership with Qube, The Abaca Group supports other sectors of the local creative community, having partnered with multi-awarded Cebuano artists, Johanna and Mark Deutsch of Happy Garaje in 2015 to create wall murals and menu boards for Abaca Baking Company.

      “As a chef it it’s natural for me to be artistic and creative. Using our restaurants to promote other forms of art is almost a responsibility. Luckily, Cebu has always had a fantastic local art scene so it actually was not that difficult for us [to promote the arts].” Hyatt said.

      Qube Gallery is a contemporary art space in Cebu that works closely with over 100 artists and promotes them beyond the local reach. For more information on Qube Gallery and its artists, visit https://www.qubegallery.ph/, like @qubegallery on Facebook and follow @qubegalleryph on Instagram.

      Abaca Baking Company is a locally grown concept by The Abaca Group, which also owns and operates Abaca Boutique Resort + Restaurant, Lunchonette, Maya, Phat Pho, Red Lizard, Tavolata, the soon-to-open Reef Hotel, and the F&B management and dining concepts at Citadines, Baseline.

      For updates, visit www.theabacagroup.com and follow @theabacagroup on Instagram and Facebook.
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