The "Throwback to the Future" event transforms One Ayala and Ayala Center Cebu into a retro-futuristic celebration of innovation and community.
Digimap, a top Apple Authorized Reseller in the country, held an extraordinary midnight launch for the iPhone 17 at its flagship locations in One Ayala and Ayala Center Cebu. The event blended technology, nostalgia, and excitement in an unforgettable manner.
Embracing the theme "Throwback to the Future," the launch commemorated the advancement of technology alongside the release of Apple's latest iPhones. The event transformed One Ayala Mall into a playground of retro-futuristic elements, featuring neon visuals, nostalgic designs, and futuristic installations that mesmerized attendees.
Digimap Ayala Center Cebu
Simultaneous midnight launches took place at Ayala Center Cebu and Digimap's newest branch in Alabang Town Center, expanding the celebration nationwide.
Crowds, Community, and the Countdown
From the early evening hours, Apple fans, media representatives, influencers, and devoted Digimap customers queued up eagerly to be among the first to acquire and explore the new iPhone 17. As they awaited the midnight launch on October 17, attendees enjoyed a festive atmosphere featuring live music, interactive installations, and immersive photo opportunities.
To mark the official introduction of the iPhone in the country, Digimap offered free gifts to those waiting in line during the midnight events, including:
- The first customer received freebies valued at up to ₱37,000.
- The next 29 customers received ₱14,000 worth of gifts.
- The customers ranked 31st to 100th received gift bags worth ₱8,000.
Live DJ performances, raffles, and special promotions from co-presenter Home Credit, major sponsors UnionBank and HSBC at One Ayala, and BPI at Ayala Center Cebu, heightened the excitement. All partners provided on-site installment options and financing to facilitate easier iPhone 17 upgrades.
An Individualized Retail Experience, the Digimap Way
The iPhone 17 launch underscored Digimap's commitment to personalizing every Apple product experience for Filipino customers.
"The 'Throwback to the Future' theme represented more than a creative approach; it was our celebration of the progress we've made in mobile phone technology," stated Laine Vallar, Country Marketing Head of Digimap Philippines. "We aimed to revive the joy of experiencing technology for the first time while embracing Apple's latest iPhone generation."
Since its introduction to the Philippines in March 2023, Digimap has swiftly grown. It is backed by MAP Group (Mitra Adiperkasa), Indonesia's premier lifestyle retailer, boasting over 3,500 stores and 150 brands. Digimap blends global retail experience with local market knowledge, enhancing Apple's accessibility to Filipino consumers.
The flagship location at One Ayala, which opened in October 2023, symbolizes this vision. Digimap now operates over 20 stores nationwide and plans to increase this number to more than 30 locations by the end of 2025.
"We're focused not just on launching stores; we're creating a community for Apple users nationwide," asserted Gerald Senolos, Country General Manager at Digimap Philippines. "From the outset, we've prioritized customer experience. Whether through tailored service, flexible financing, or brand events, we want Digimap to be where technology meets human interaction."
Alongside their multi-brand store, Digiplanet, Digimap is developing a retail ecosystem designed for the way Filipinos live, play, and connect in a digital world.
Enhancing Accessibility to Apple Products for Filipinos
Digimap acknowledges the increasing demand for flexible and consumer-friendly access to new technology. They continue to provide:
- Trade-in programs
- 0% installment options
- Straightforward financing solutions
- An inviting, lifestyle-oriented atmosphere in all their stores
As a sister company of Planet Sports, which encompasses influential brands such as Foot Locker, New Balance, Hoka, Converse, and Skechers, Digimap delivers top-tier retail operations with a uniquely Filipino flavor.
The iPhone 17 is now available in all Digimap stores, online at digimap.ph, and at its Shopee Flagship Store, offering exclusive launch bundles, trade-in promotions, and flexible payment options for a limited time.
Stay informed about upcoming launches and promotions by following @DigimapPH on Facebook, Instagram, and TikTok.
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