Pickup Coffee Launches Its First-Ever Flagship Store

Cebu Just Got a Caffeine Upgrade: Pickup Coffee Launches Its First-Ever Flagship Store at SM Seaside City Cebu


Big news for coffee lovers and soft serve stans—Pickup Coffee just brewed up something extra special with the grand launch of Pickup Prime, its first flagship branch in the country, now open at the Lower Ground Floor, Mountain Wing of SM Seaside City Cebu.

Known for its iconic green carts and lightning-fast coffee fixes, Pickup Coffee is switching gears with a more elevated, sit-down vibe without losing the speed and sass we’ve come to love. Designed by Hong Kong-based firm DEFT, the new space is sleek, stylish, and intentionally built to make you feel good. From the polished modern interiors to the playful custom art toys by local artists Dondi Fernandez and Jesse Camacho. The whole spot screams personality. It’s a space that makes you want to stay, sip, and maybe even snap a selfie (or three).


And yes, there’s much more on the menu than your usual iced latte. Pickup Prime debuts exclusive drink creations with nostalgic Filipino flavors, like Mango Coco Milk and ube coco milk—both creamy, dreamy, and loaded with coconut bits for that extra tropical punch. If you’re feeling adventurous, try the Kape Kastila Sundae Swirl, where creamy espresso soft serve meets your favorite coffee order in one glorious swirl of caffeine and dessert.


Feeling snacky? You’re in luck. Pickup Prime collaborates with award-winning Cebuana pastry chef Kim Chan of LK Bakery, whose croissants have developed a cult following. On the Prime-exclusive pastry lineup: the White Choco Matcha, Hazelnut Caramel, and Espresso Crookie you didn’t know you needed. (It’s a croissant. It’s a cookie. It’s chaotic good.)


For those on the go, the Pickup App and in-store self-ordering kiosks keep things moving fast. However, you like. A quick sip and smooth checkout, and you’re good to go.

To celebrate, Pickup Prime is serving 25% off (with a minimum spend of ₱300) on all orders through the Pickup App, valid from June 21 to July 5.

Download the app.

Try what’s brewing. Get that Prime experience.

Pickup Coffee isn’t just coffee—it’s a whole new vibe. And Cebu gets first dibs.




- Biang Lim