Ayala Center Cebu elevates moviegoing with the launch of A-Giant Cinema.

Ayala Center Cebu introduces A-Giant Cinema, redefining moviegoing with a next-level, immersive experience and strengthening the mall’s reputation as a foremost leisure destination.

Designed to go beyond classic movie screenings, the A-Giant Cinema delivers a fully engrossing experience that brings out the scale and spectacle of films. Featuring a massive screen up to four times the size of standard formats, the theater allows audiences to feel more connected to every scene. It is complemented by comfortable seating with ample legroom, advanced laser projection for sharper, more brilliant visuals, and Dolby Atmos sound technology that surrounds viewers with rich, multidimensional audio.


As part of Ayala Malls Cinema’s lineup of premium offerings, A-Giant represents the brand’s devotion to innovation and quality. Its arrival in Ayala Center Cebu expands access to this flagship format, giving local audiences the opportunity to enjoy films the way they were meant to be experienced—on a grander scale.

To celebrate the launch, guests enjoyed a fashion-forward runway experience, followed by cocktails and an exclusive advanced screening of The Devil Wears Prada 2, showcasing the cinema’s premium features.


The launch of the A-Giant Cinema is part of Ayala Center Cebu’s ongoing transformation, with more developments and lifestyle offerings meant to enhance the overall mall experience. As it evolves, the mall continues focusing on delivering fresh, engaging, and memorable experiences for its visitors.

Upgrading the overall moviegoing experience, Ayala Malls has also refreshed its booking platform with the all-new Ayala All Access website, making it simpler to navigate screenings throughout various Ayala Malls and book tickets remotely.

For the latest updates, follow Ayala Center Cebu by Ayala Malls on their official social media pages.

Book your cinema tickets in the palm of your hand via www.ayalaallaccess.com