Several people I know before that when I called them to talk about life insurance they just simply ignored me. "Not interested" "no time" or "no money" even they still haven't seen any of my proposal. Maybe they just don't like to talk about death or uncertainties or I don't know. This is the reason why here in the Philippines if a breadwinner dies, orphans suffers. Poor becomes more poorer..
You might have ignored a friend before who wants to share with you life insurance / savings / protection... but I hope you can give them time to explain, I can assure you it's going to be beneficial to you.