In the case of domestic users, the different categories that make up a majority of the visitors and tourists are pilgrims visiting the sacred places, students on educational tours, officials on deputation, political representatives, film stars on location specific shooting, knowledge-seekers on a visit to develop their credentials, sportsmen playing national games etc.

We find different categories of customers in the domestic group who stay in hotels with different motives. When considering the demand for the Best Hotels Stratford is now host to a large group of people from around the world that are on a stop over here before embarking on their onward journey to a pilgrim center of a place of tourism interest.

Thus, it is a very natural that we find a change in the level of their expectations. The main thing in studying their expectations is to make sincere efforts to fulfill the same so that the occasional customers are transformed into habitual customers. Generally, the domestic customers place less emphasis and have fewer expectations with respect to the benefits from the hotel management. But this is not true to a certain extent. Today, customers have become aware of these expectations while staying in a hotel.

However, in depth studies into the behavioral profile helps marketing professional in understanding the likes and dislikes of the potential customers. To be more specific, when the market has not become more competitive, it is essential that we assign due weightage to the amenities and facilities made available by the competitors. This simplifies the task of product innovation, a pre-requisite for excelling competition, expanding into the existing market and tapping the market potentials.

For the existing market to get enlarged more volume of business must take place. It is easier said than done. Due to the present global recession, things have taken a different route. An economic recovery is a must for the present situation to change. Only then will there be more profits and better revenues for expansion into other activities.