With the recently well-attended Havaianas Urban Beach Party, Havaianas continues to make a big splash as the flipflop of choice of Cebu’s fashionistas, industry movers and style-setters.   Havaianas took this year’s summer a step further by bringing the beach to the city with its summer soiree at Formo. It was a toast to summer as only the leading Brazilian flipflop brand can do. The venue was transformed into a paradisiacal oasis with all the essential elements of the season– palm trees, percussion beats, tropical treats, sand sculptures, and a sea of Cebu’s Havaianaticos and social glitterati—a true feast for the senses.

For the first time in weeks, the summer sun shone bright above and as the golden sun set the dj, percussions and drumbeaters of Tribo Manila took to the stage behind the definitive Havaianas sand sculpture to set the mood. Noted luminaries from the fashion, media and young A-list crowd all looked gorgeous and dashing in stylish white as they were ushered in under a canopy of stars amidst the festive music and a backdrop of colorful visuals projecting seashores. The venue was fashioned after a big white cabana with flowing white drapes and paper lanterns and guests lounged in chic furniture especially brought in for the occasion by Detalia Aurora.

To complement the visually arresting interiors, an exclusive menu of gastronomic delights was developed by Formo’s Kristine dela Riva-Kokseng and consultant chef Lor Torres just for the event.  Guests’ palates were treated to a burst of flavors from coconut-coated calamares with mango dressing, baked baby tomato stuffed with sweet spicy chorizo and cheese topped with pesto, asparagus wrapped with grilled eggplant drizzled with sour cream, garlic shrimp crostinis and potato crisps.

Another exclusive, the Havaianas’ trademark tropical cocktails for the evening—luscious Lychee and Mango Mojitos flowed as freely as the conversations that night and to add to the whole summer vibe, an awe-inspiring Copoiera demonstration from the group of Asia Pacific Capoeira Champion Jensen Go Chow and two capoeira masters from Rio de Janeiro entertained revelers along with fire poi dancers.

It was indeed a sensory experience and to quote the sentiments of Aimil Sarmiento and Leanne Florendo of A.L. Amizade Marketing Inc. on the event “The Havaianas Urban Beach is a toast not only to summer but to the personification of the brand’s being fun, functional and fashionable, an epitome of the laid back yet stylish Cebu lifestyle”.

As a special treat to all Havaianaticos who attended, everyone brought home an exclusive Havaianas Flip-Float—the coveted and inflatable flipflop rafts that are all the rage and are not available in the market.

With the success of the Urban Beach Party, Havaianas is sure to make waves not only for the summer but also for the whole year round.

A.L. Amizade Marketing, Inc. is the exclusive sub-distributor of Havaianas in Central and Eastern Visayas. In Cebu, Havaianas is available at All Flip Flops, Rustan’s, What a Girl Wants, July, Republik, Plantation Bay Resort and Spa, Maribago Blue Water Resort, Meddah Spa, Abaca Boutique Resort.  Buy original Havaianas only from authorized retail outlets. Not only will you be assured of the quality of the brand, you also become part of the original story. For more information, visit www.havaianasphilippines.com.  Pledge your support for all things original: original thought, original works and original creations at www.havaianasphilippines.com/original

- BigSeed Media PR