How it all began

Pink October was created in 1998 by a group of volunteers whose goal was to create a breast cancer awareness campaign that focused on the women and their families living in the Yuba-Sutter community.

Today, the month long awareness campaign encourages everyone to “think pink” and brings breast cancer awareness to the forefront.

from http://www.sutternorth.org/community/pinkoctober.html

Why Pink?

Pink for October is an initiative started in August of 2006, in which sites all over the world change their templates to include the color pink, in support of Breast Cancer Awareness, because October is the month of Breast Cancer Awareness.

from http://en.wikipedia.org/wiki/Pink_for_October